Saturday

Plan for Monetary Success Milestones

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Are you waking up every day thinking only about the day you’re able to buy a beach house? 

The smart online entrepreneur plans incessantly for monetary milestones in their businesses.

They get excited about smaller income, and they don’t just wait for the tsunami of cash to hit their bank account. You’ve seen those who simply slap something online, hoping to make some instant money – and they might make some nice spending money.

But it’s short lived and when you think about the time (and possibly money) spent on the online “money maker,” it may not have been worth the effort. Planning for monetary success makes much more sense and is well worth the effort.

Spend some time planning price points needed to reach your goals and then figure out how you’re going to get there, For example, outsourcing or running affiliate contests might help boost your bottom line.

You’ll want to make sure you don’t overspend to get the success you want and need. For example, you can plan to sell during the holidays by planning months in advance. Gather the content you need for your big launch by purchasing PLR, outsourcing to writers or writing and editing it yourself.

If you’re unsure what to do and how to plan, look at what others have done. And, there’s a lot of online assistance, which will help you plan - and tools to help you create a timeline.

After gathering the content you’ll need, it’s time to seek out affiliates who may also promote your product launch. Even though you’ll be sharing the profits, it’s a great way to go over the top with monetary success and gain another audience and some great support.

Plan a launch date and stick to it. There’s nothing worse than your followers looking forward to the product and having to push the date. Your affiliates will be let down and it will be difficult to get them to promote you again.

Don’t forget details! Make sure the details of your promotion are planned precisely and accurately so that you don’t have glitches on the launch date – or refunds to deal with because something isn’t working correctly or isn’t exactly as you promoted it to be.

Try to assess the value of the launch. What will it mean to you – monetarily? Consider the investment you’re making, what you’re likely to receive from affiliates who promote for you (this can be a good estimate as you get to know your affiliates and how much they can bring in for you).

Plan events to promote your product and yourself and then make it happen. Podcasts, videos and social media are all good ways to brand yourself and let your future followers know what you’re all about and what you have to offer.

Your monetary milestones can only increase if you plan ahead, pay attention to details and foster a relationship with other marketers. Celebrate the small successes and then work on building momentum so that your income soars over time.

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Friday

Know the Difference Between 'Gut Instinct' and 'Fear'



Fear is normal. As an entrepreneur, you may sometimes fear taking a chance on a certain business model – so much time and effort expended – and what if it doesn’t do well?

But, your gut instinct tells you it’s the right thing to do, so you have to work through the fear. The fastest and most effective way to do that is to take immediate action. Your gut instinct (also known as intuition) rarely leads you down the wrong path – and you can learn to hone your intuition so that you really listen when it’s trying to tell you something.

Sometimes your fear can get the best of you and hold you back, even though you’ve prepared, researched and are ready to embark on a new and different way of doing things.

Your instinct tells you that you’ve done everything you can to make the project a success, but there’s that little kernel of fear holding you back. Fear may be based on false evidence, such as someone telling you that your idea won’t work, fear of criticism after your idea is launched or a fear of failing and having to start all over again.

It’s important that you analyze whether your fears are realor not – and learn how to tell the difference between real fear and a gut instinct. When you’re confused about whether you’re feeling fear or intuition, think about the reality of the situation.

Do your feelings consist of the “fight or flight” sensation that includes a rush of adrenaline, pounding heart and sweating – or, is it your mind doing a number on your emotions?

Running and hiding from your feelings won’t do a thing for your emotions or your future success. After all, you’re not running from a bear in the woods – what you’re feeling is likely a lack of confidence in yourself that you’re doing the right thing.

If your intuition is guiding you forward, it’s best to heed the “advice” and gather up the strength to face and deal with any negative occurrence that might happen.
It’s easy to mistake fear for a gut instinct.

Sometimes the symptoms are the same. When you’re faced with false evidence, which appears real to you, you can make the mistake of ignoring your gut instinct and going along with the negative thoughts of fear and failure.

Remember these three things next time you’re faced with wondering whether your feelings are a gut instinct or rational fear:

1. A fear is often irrational and emotionally draining.

2. A reliable gut instinct conveys information unemotionally and rationally.

3. Gut instincts rely on facts – fear is irrational and involves self-doubt.


When you suspect that a feeling is an irrational fear rather than a gut instinct, try to transform the fear into a rational thought process by taking action. There’s also a saying you might want to keep handy whenever you’re faced with fear.

“Do it afraid – courage will come later.”

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Monday

Forget You Ever Heard the Phrase “Shiny New Object Syndrome”



As a marketer struggling with finding success, you might look for excuses as to why you haven’t found your footing. It’s human nature not to want to accept blame for your failures.

One way we do this is by claiming it’s not our fault! It’s that dreaded Shiny New Object Syndrome that’s done it to us. We’ve been busy buying and buying, without every implementing.

Because to admit that you followed through, implemented and still failed – well, that’s a bit humiliating (even though all successful entrepreneurs have done just that).
Shiny New Object Syndrome is real, but it’s an excuse crutch that you use to excuse away your lack of success.

Shiny New Object Syndrome is a malady that makes you attracted to objects that are glittery and gleaming – something like seeing a light in your peripheral vision and turning toward it.

When you see that it’s only a reflection or a shiny penny – not worth much - you’ll turn back to concentrate on your previous goal. It’s a phrase that’s actually given marketers a way to get out of following through on their implementation plans.

Chances are, if you’d never heard that phrase, you might not be participating in it! It’s especially prevalent in Internet marketers to look for the shiny new objects because there’s an atmosphere of desperation in this niche.

That means they’re always looking to find a quick and easy way to make more money, get their brand out there faster and go into the back door of success rather than using tried and true methods from start to finish.

The commitment to your current plan of action is abandoned (at least for awhile) and you’re off to the land of hype and empty promises – where you’re almost certain to crash and burn – leaving all of your goals and good intentions behind.

If you’ve used this catch phrase as your excuse for failure in the past – or are doing it now – keep in mind that the product (shiny new object) will be around for a long time to come (unless it’s a scam or fad) and it’s best to follow through with your current commitment rather than get off track and lose momentum now.

You’re not alone if you suffer from “SOS.”
You can overcome it if you take some steps to prevent the distractions. There are some simple, but important steps you can use to bypass the scary SOS malady.

Make a decision. What are you going to focus on?
You can’t really go to the next step until you decide which direction you’re moving with your business. A good business plan can be written and implemented after you’ve done the research needed to formulate the idea into something solid.

If the reason you keep buying new things is because you never sit down and think things through, then you’re wasting time. Would you allow an employee to fly by the seat of their pants in your business – or would you prefer they have insight into how something will pan out?

Make a commitment. Unless you commit wholeheartedly to the decision you’ve made you may as well stop right now. Without commitment, the SOS will take over your best laid plans and demolish any chance you have of being a true online business success.

Begin your implementation. You can’t finish anything until you take a beginning step toward success. Trust in yourself that you’ve hatched a great plan or idea and begin the outline, setting goals, creating a budget and all the dozens of things that need to be done to make it a success.

Don’t stop. Don’t get caught up in the SOS or anything else that works as a distraction. Keep going until you meet one goal after another. You may have to go to Step 1 a few times before you can keep going without being tempted to stop and rethink or go to something new. 

When you reach the finish line of success, you’ll realize you’ve also kicked the habit of crying, “I suffer from Shiny New Object Syndrome!”
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Wednesday

You Can’t Sell Based on What People Say They Want



How many times have you heard people talk about sales copy and swear they can’t stand hyped up sales pages?
Problem is, it’s those very pages that convert the highest – so someone’s either lying or unaware that deep down, hype is what makes them eager to buy.

The word hype is often thought to be derogatory and false, but there’s a difference between hype and lies.
Hype can sell an idea and fire people up to buy – whereas lies only hurt you in the long run and turn people off forever.

So, the middle road is to offer a great deal
, make it worth their while and make them pleased with the end results. People may say they don’t purchase from hyped up sales copy, but statistics show that’s not true.

Most people are drawn to online sales copy because it represents a dream or a vision they have and they end up willing to take a chance on the product – if it’s presented properly.

Hype can be something or some way that you do things.
It’s either specifically a type of promotion or a way of promoting things with an exaggerated method. This is typical of what online entrepreneurs attempt to do when promoting products.

The thing to be careful about is that we’re not promoting blatant lies. It’s okay to grab an audience’s attention with bold and colourful prose as long as it doesn’t lead them to pay hard earned money for a product that’s not worth the time and effort that it took to write the hype.

People may say they don’t want to read through hype in a sales letter, but statistics show that most people buy based on information they received through the promotion – and sales letters in particular.

There are reams of information and research which show that consumers want to be coaxed into making good decisions by reading, listening to or viewing data that can make a difference in their future success, personal goals or in some way, transform them into the person they want to be.

Hype shouldn’t be about lies or misinformation, but should reflect the true value within the product you’re selling. Presenting it in a sales letter designed to attract and convince the audience to purchase is a tried and proven way to boost your sales and gain an audience you can depend on to purchase more from your site.

If in doubt, take a look at how the honest and successful online gurus promote their products. Chances are, you’ll find some sales copy which could be considered hype by some. 

Look at the 'value offered' and decide for yourself.



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Saturday

Field Some Experts to Boost Your Authority



Some people get so scared of sharing the spotlight that they insulate themselves from greatness. You feel like sharing the stage with a competitor makes you look weak, like you’re not the only person who knows everything about the niche topic.

When you bring in experts to boost your authority in your niche, you won’t lose customers, but gain them - because it’s establishing you as a viable force in your niche – someone who is rubbing elbows with other experts.

It also shows you’re expanding your knowledge of your particular topic. But more than anything, bringing in experts from other similar niches can bring in future sales conversions.

Think of it as introducing yourself and your product to a whole different audience and bringing them into the fold. Because that other expert’s audience will be looking at your shared content, too, and that will be their first discovery of you.

There are ways to make yourself attractive to other experts and get them to want to work with you. Offer gifts. It may sound like bribery, but other marketers are always looking for informative and valuable gifts in the form of free bonuses, free advertisement of their product, mentions on social media such as Facebook and Twitter and interviews or podcasts to promote their sites.

Establish your profile on social media sites and forums.
Set up pages and profiles and then post content that can be useful to other marketers in similar niches. There are free, downloadable apps that can help you with this type of venture.

Arrange online interviews. Nothing attracts an online audience like online interviews with marketers well established in the business. You both profit from the interview process because you’re reaching people you might not hear from otherwise.

Make sure you have fresh, sharable content. No one wants to partner with a dull and boring marketer whose content is out of date or poorly written. Make sure your content is informative and up to date so that others will want to share.

Offer to review their products. Marketers welcome reviews of their products and will often happily review yours in return. Only post a review of the product if you truly believe in it and like it. Otherwise, choose another product or marketer.

Follow and engage other experts. Make sure you follow other marketers who have products similar to yours on all social media sites. It takes some time and effort, but the payoff will be that these other marketers will get to know you – especially if you engage in conversations or remarks on their sites.

The payoff for fielding experts in your niche can be huge. Besides boosting your authority in a particular niche, you’ll also be reaching audiences you may never have reached without the added expertise.

In the beginning, it may be intimidating to approach another (especially well established) marketer, but as you begin to establish your own presence, you’ll find that you’re also being sought out. Make the most of every opportunity.

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Wednesday

Don’t You Dare Allow Yourself to Become Outdated



One day you’re stuffing keywords into your copy to rank well in Google and the next day, the fickle search engine is turned off by keywords – and there’s even a penalty if you have too many!

Squidoo is a good example of a type of technology that many depended on – and then it’s closed for business suddenly. Some relied on it 100% to pay their mortgages, support their children, and sustain a living all around.

It’s technologically challenging being an online entrepreneur because you have to find time to keep up with all of the latest in the industry that can help you succeed. If you love what you do, you’ll likely enjoy keeping up to date with the new stuff that can make your life easier as an Internet entrepreneur – or better ensure your future success.

If you aren’t ready to make the commitment to keeping up to date, then you’re not ready to lead others. For example, what if you didn’t know about social networking migrations and you were still trying to spam people on MySpace?

Keeping up to date can be a journey in itself. There are web media such as blogs, podcasts and forums to keep track of - and, of course, the rules and regulations that are always changing for online marketers.

If you’re reading about changes in a blog or forum, make sure you’re not reading an outdated post. That’s just wasted time. There are continual updates on how to promote your products, free apps which can help you save time and make your job easier and technology news sites you can subscribe to that can keep you abreast of what’s happening in the industry.

Social media sites such as Twitter and Facebook
can also keep you updated on a continual basis. Following such people as Bill Gates and Martin Fowler (Software Development Methodologies) and other marketing gurus who you admire is another good way to get the latest news and updates.

Other methods of finding resources to keep in touch are web-based, online tutorials and web casts. Acquiring professional training is great if you can afford the coaching fees, but there are many sites today which offer wonderful, informative tutorials that will keep you technologically focused.

Podcasts and forums are also wonderful resources for keeping in touch. Set up your own podcasts or get together with other bloggers to talk about specific topics and trends.

Keep searching and you’ll find one or more that suits all of your needs. Books and magazines may also be a good source of Internet marketing information, but check that the print copies contain accurate and up to date technological data on the subject matter you’re researching.

This type of resource can become out of date in no time at all because of the changing nature of the Internet. Knowing it’s a constantly changing technological world, spend some time every day researching new methods and you’ll be ready for the good and the bad.

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Tuesday

Don’t Be Stingy with Promotion Planning



One of the worst things you can do in your state of desperation is to rush things. But this happens all the time, and newbie marketers wonder why no one will promote their products for them.

A good promotion plan can mean huge monetary success to your online business.
The first rule of promotion planning is – start early!
Give yourself at least four weeks to plan and prepare – more if feasible.

Announce it to your JVs and affiliates so they can schedule, too. Depending on their time and efforts, they can create bonuses which will spur you on to even greater success.

And 'customers' can plan for the promotion by setting aside some cash. Even small amounts are hard for some people, but if they want your product, they’ll save up for it over the course of a couple of weeks or a month.

You’ll want to build some enthusiasm for the promotion among everyone. Announce it on social media, blogs and any way you can to create some excitement among those who will likely provide the best results.

A little research of those who might benefit from your promotion is necessary to make sure you have a good idea of how many sales you might reap.
Look for blogs and websites that offer similar products to yours.

Spend some time planning the promotion so it will be a huge success. Among the issues you need to remember are things like knowing your target audience.
Existing customers (those on your list) are always a must.

They know you and are familiar with your products and are loyal. Other marketers who have similar audiences should also be informed about your promotion so they, too, can build excitement among their own lists.

Know your objectives. Pleasing your audience with a quality offering should be first on your list – not seeing how much cash you can rake in with whatever you slap up for sale.

If you do it with quality in mind, then the money and future customer loyalty will come. Offer a great and informative product for a reasonable price.
Think about what your strategies will be
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Are you planning to promote on social media, with affiliates, JV partners, website, videos, webinars, podcasts or interviews? Will you have a commission contest? They’re all great ways to create anticipation for your promotion, but you need to assess how much time and effort to put into each or all of these that will be most advantageous to your promotion.

How are you going to put your promotion into action?
This part of your promotion planning takes organization. Develop timelines (that should be met at all cost) for each part of your promotion and stick to them.

You can’t tell affiliates and JV partners that you plan to launch one day and then the day before, flake out on them and delay it for a few weeks. People have schedules for when they promote others, and if you’re lucky enough to be on it, you should respect their time.

A promotion plan should be carefully and extravagantly laid out so that you know every aspect of it and when it will launch. You’re offering a vision that you created to your audience and you want to give it every chance of succeeding – both for you, others involved in the promotion, and especially for your customers. 




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Friday

You’re Thinking About Competition All Wrong



If you shiver at the word competition, thanks to ridiculous marketers who advise you to steer clear of what they call saturated niches - think again. The more competition you have in your niche, the better it is for you in building your business and promoting your product.

When you see lots of competition in your niche, it means that many people are buying in that niche. That’s not a bad thing for you. 


Here are some good reasons
why you 'may' need to change your thinking about competition.

It gets your adrenaline pumping. If you’re building a business and have several other marketers on your heels who are winning contests, promoting like crazy and who are challenging your sales quotients, it’s a great way to get energized!

A good challenge never hurt anyone – and even if the competition is ahead for a moment, you can make a comeback by getting yourself motivated and keyed up to kick them to the curb.

Let them make the mistakes. By spying on your competition, you can find out what works – and what doesn’t – for them. It’s a great way to adjust your own efforts so you don’t have to spin your wheels on something that’s been tried and is obviously unsuccessful.

Or, perhaps a promotion or launch from the competition is unsuccessful, but you think you can make it better by tweaking and adding your own touches to the idea.
Make sure you don’t plagiarize. It doesn’t matter that they got the idea first – if you can improve on it, so much the better – as long as your stuff is 100% unique.

Competition helps you work and spend smarter. By observing others, you can monitor your own business to see where time and dollars can be saved. Some of their improvements may be great and some better left alone.

The competition may have spent money over something that seemed like a good idea at the time, but falls flat in actual implementation. Better them than you.
Keep an eye out for their transparent commentary online.

Competition helps you know your target market.
By watching the competition, you’ll be better able to zero in on your ideal customer rather than reaching far and wide to find an audience.

You’ll find ways to relate to an audience that your competition may have missed along the way and be able to better narrow down your customer base.
When your time and efforts are more precise, you reap larger benefits.

Aside from the obvious learning from the competition what works and what doesn’t, you can establish relationships with them that let you share the bounty. Joint ventures, interviews, product reviews and social media sites are great ways to establish working relationships with other marketers and give and take to both your advantages.

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Thursday

Motivation Is Not One Size Fits All



Have you ever seen a link to a blog or video where you were supposed to be inspired, and instead you felt put off by the whole thing? It can be the media format, the person’s voice, the speed at which they talk – anything – that doesn’t make it “click” for you.

Think about what motivates you. Is it listening to motivational tapes or reading inspiring books – or perhaps it’s a person in your life (teacher, parent mentor) who is your motivation?

One type of motivation doesn’t necessarily fit everyone

Some people like a feel-good, kumbaya approach while others like a bootcamp feel to get inspired. And, sometimes it just takes spiraling downward to the bottom of the barrel and hitting rock bottom to make you finally get up and take action.

Not being able to pay your water or electric bill
and facing a homeless existence is motivation enough for most of us to look for a job or find a way out of a menial life. If you’re having a difficult time motivating yourself to take the action you need to begin that online business or carry it to the next level, it’s imperative that you find the motivation you need to get it done.

Staring at a blank screen every day and wondering what to do next is definitely not the most inspiring way to become motivated about your business. You may have been enthusiastic at the beginning stages of getting your business online, but now you’ve fizzled out and every day finds you less motivated to sit at the computer and work.

If something isn’t done – quickly – you’re likely to give up before you’ve even begun to experience the success you were aiming for. There are some tips for you to get excited again and carry on with your dreams for future success.

First, set some small, achievable goals. You may be looking too much at the big picture of your business. That can be overwhelming and discouraging because it seems like forever until you can realize them.

Small, achievable goals such as simply writing one blog post for today can whittle down the enormity of what you’re trying to do. It also gives you a sense of accomplishment so that you’re not feeling like a loser. 

Check Out; 'Building A Network That Supports Your End Goals' Here! ..... (It opens in a new window)

No matter how bad you feel – take action

Taking immediate action on some of the small goals will get you to the big goals before you realize it.
Most big goals take time and little actions to complete.

It may seem like a long road if you only look at the big picture, but achieving one small goal after another should boost your confidence and spur you on. Look to the future. See the glitches and successes which may occur as you build your business.

That one thing will help you with strategies necessary to make your business a success. Look at the challenges too and develop a passion for meeting them. Motivation is like anything else.

You have to work at it to make it a reality. Find out what motivates you and keep it in your thoughts at all times. Look for people who deliver the message in a way that you like.

Check out gurus, like Tony Robbins for instance, but also look for smaller, less known bloggers who might inspire you to chip away at your to do list. And try different media formats, too – videos, text, infographics, podcasts –
because you never know when something might click for you and help you get past your hurdles.

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Stop Quitting on Small Milestones



There’s nothing worse than someone who begs to be taught how Internet marketing works, has others show them the ropes, and then quits on the implementation of those ideas.

Many new entrepreneurs come into the business looking to make huge amounts of money at first and forget about or quit planning the small goals that are going to take them to the top.

They want immediate gratification, but don’t want to waste time on the small stuff that sets them up for a better and more profitable success. When you’re concentrating on future endeavors, it’s easy to overlook the small ones that can set you up as a person who celebrates the small achievements.

Every goal realized is a good one to celebrate and pat yourself on the back for. Enjoy each and every moment of success that’s working to get you to the top. Celebrating small goals and milestones is a way to keep yourself motivated.

You don’t have to go overboard, but designating milestones that you believe are significant enough to celebrate is a good way to keep you working toward the next – 

and onward to ultimate success as a business owner.

Don’t make the milestones too far apart – or too close together so they seem insignificant. If you wait too long to reach a goal, you may lose interest or momentum. Try to plan on reaching small goals at intervals no longer than two weeks apart.

Make your milestones known to others.
Let others celebrate your achievements with you and they’ll relate to you in ways that will make them get to know you and want to see what you’re all about and to purchase what you have to offer.

One of the major milestones to plan for
is your first full year in business. Not many reach that important goal - and it deserves celebrating in a big way. New marketers will be in awe that you saw it through and encouraged by your determination.

The gurus will realize what you’ve given to get here, to this monumental achievement, and are likely give you the kudos you deserve, especially if you’re making traction with your accomplishments.

Visualize the small milestones as bricks and one placed on top of the other will eventually lead you to the “building” encompassing all your hard work and meeting goals – even the small ones.

Eventually, you’ll be able to better plan the small and the large milestones and also have more knowledge of how to balance them. You’ll feel a greater sense of accomplishment when you reach the finish line if you recognize them along the way.

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