Saturday

Plan for Monetary Success Milestones

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Are you waking up every day thinking only about the day you’re able to buy a beach house? 

The smart online entrepreneur plans incessantly for monetary milestones in their businesses.

They get excited about smaller income, and they don’t just wait for the tsunami of cash to hit their bank account. You’ve seen those who simply slap something online, hoping to make some instant money – and they might make some nice spending money.

But it’s short lived and when you think about the time (and possibly money) spent on the online “money maker,” it may not have been worth the effort. Planning for monetary success makes much more sense and is well worth the effort.

Spend some time planning price points needed to reach your goals and then figure out how you’re going to get there, For example, outsourcing or running affiliate contests might help boost your bottom line.

You’ll want to make sure you don’t overspend to get the success you want and need. For example, you can plan to sell during the holidays by planning months in advance. Gather the content you need for your big launch by purchasing PLR, outsourcing to writers or writing and editing it yourself.

If you’re unsure what to do and how to plan, look at what others have done. And, there’s a lot of online assistance, which will help you plan - and tools to help you create a timeline.

After gathering the content you’ll need, it’s time to seek out affiliates who may also promote your product launch. Even though you’ll be sharing the profits, it’s a great way to go over the top with monetary success and gain another audience and some great support.

Plan a launch date and stick to it. There’s nothing worse than your followers looking forward to the product and having to push the date. Your affiliates will be let down and it will be difficult to get them to promote you again.

Don’t forget details! Make sure the details of your promotion are planned precisely and accurately so that you don’t have glitches on the launch date – or refunds to deal with because something isn’t working correctly or isn’t exactly as you promoted it to be.

Try to assess the value of the launch. What will it mean to you – monetarily? Consider the investment you’re making, what you’re likely to receive from affiliates who promote for you (this can be a good estimate as you get to know your affiliates and how much they can bring in for you).

Plan events to promote your product and yourself and then make it happen. Podcasts, videos and social media are all good ways to brand yourself and let your future followers know what you’re all about and what you have to offer.

Your monetary milestones can only increase if you plan ahead, pay attention to details and foster a relationship with other marketers. Celebrate the small successes and then work on building momentum so that your income soars over time.

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Friday

Know the Difference Between 'Gut Instinct' and 'Fear'



Fear is normal. As an entrepreneur, you may sometimes fear taking a chance on a certain business model – so much time and effort expended – and what if it doesn’t do well?

But, your gut instinct tells you it’s the right thing to do, so you have to work through the fear. The fastest and most effective way to do that is to take immediate action. Your gut instinct (also known as intuition) rarely leads you down the wrong path – and you can learn to hone your intuition so that you really listen when it’s trying to tell you something.

Sometimes your fear can get the best of you and hold you back, even though you’ve prepared, researched and are ready to embark on a new and different way of doing things.

Your instinct tells you that you’ve done everything you can to make the project a success, but there’s that little kernel of fear holding you back. Fear may be based on false evidence, such as someone telling you that your idea won’t work, fear of criticism after your idea is launched or a fear of failing and having to start all over again.

It’s important that you analyze whether your fears are realor not – and learn how to tell the difference between real fear and a gut instinct. When you’re confused about whether you’re feeling fear or intuition, think about the reality of the situation.

Do your feelings consist of the “fight or flight” sensation that includes a rush of adrenaline, pounding heart and sweating – or, is it your mind doing a number on your emotions?

Running and hiding from your feelings won’t do a thing for your emotions or your future success. After all, you’re not running from a bear in the woods – what you’re feeling is likely a lack of confidence in yourself that you’re doing the right thing.

If your intuition is guiding you forward, it’s best to heed the “advice” and gather up the strength to face and deal with any negative occurrence that might happen.
It’s easy to mistake fear for a gut instinct.

Sometimes the symptoms are the same. When you’re faced with false evidence, which appears real to you, you can make the mistake of ignoring your gut instinct and going along with the negative thoughts of fear and failure.

Remember these three things next time you’re faced with wondering whether your feelings are a gut instinct or rational fear:

1. A fear is often irrational and emotionally draining.

2. A reliable gut instinct conveys information unemotionally and rationally.

3. Gut instincts rely on facts – fear is irrational and involves self-doubt.


When you suspect that a feeling is an irrational fear rather than a gut instinct, try to transform the fear into a rational thought process by taking action. There’s also a saying you might want to keep handy whenever you’re faced with fear.

“Do it afraid – courage will come later.”

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Monday

Forget You Ever Heard the Phrase “Shiny New Object Syndrome”



As a marketer struggling with finding success, you might look for excuses as to why you haven’t found your footing. It’s human nature not to want to accept blame for your failures.

One way we do this is by claiming it’s not our fault! It’s that dreaded Shiny New Object Syndrome that’s done it to us. We’ve been busy buying and buying, without every implementing.

Because to admit that you followed through, implemented and still failed – well, that’s a bit humiliating (even though all successful entrepreneurs have done just that).
Shiny New Object Syndrome is real, but it’s an excuse crutch that you use to excuse away your lack of success.

Shiny New Object Syndrome is a malady that makes you attracted to objects that are glittery and gleaming – something like seeing a light in your peripheral vision and turning toward it.

When you see that it’s only a reflection or a shiny penny – not worth much - you’ll turn back to concentrate on your previous goal. It’s a phrase that’s actually given marketers a way to get out of following through on their implementation plans.

Chances are, if you’d never heard that phrase, you might not be participating in it! It’s especially prevalent in Internet marketers to look for the shiny new objects because there’s an atmosphere of desperation in this niche.

That means they’re always looking to find a quick and easy way to make more money, get their brand out there faster and go into the back door of success rather than using tried and true methods from start to finish.

The commitment to your current plan of action is abandoned (at least for awhile) and you’re off to the land of hype and empty promises – where you’re almost certain to crash and burn – leaving all of your goals and good intentions behind.

If you’ve used this catch phrase as your excuse for failure in the past – or are doing it now – keep in mind that the product (shiny new object) will be around for a long time to come (unless it’s a scam or fad) and it’s best to follow through with your current commitment rather than get off track and lose momentum now.

You’re not alone if you suffer from “SOS.”
You can overcome it if you take some steps to prevent the distractions. There are some simple, but important steps you can use to bypass the scary SOS malady.

Make a decision. What are you going to focus on?
You can’t really go to the next step until you decide which direction you’re moving with your business. A good business plan can be written and implemented after you’ve done the research needed to formulate the idea into something solid.

If the reason you keep buying new things is because you never sit down and think things through, then you’re wasting time. Would you allow an employee to fly by the seat of their pants in your business – or would you prefer they have insight into how something will pan out?

Make a commitment. Unless you commit wholeheartedly to the decision you’ve made you may as well stop right now. Without commitment, the SOS will take over your best laid plans and demolish any chance you have of being a true online business success.

Begin your implementation. You can’t finish anything until you take a beginning step toward success. Trust in yourself that you’ve hatched a great plan or idea and begin the outline, setting goals, creating a budget and all the dozens of things that need to be done to make it a success.

Don’t stop. Don’t get caught up in the SOS or anything else that works as a distraction. Keep going until you meet one goal after another. You may have to go to Step 1 a few times before you can keep going without being tempted to stop and rethink or go to something new. 

When you reach the finish line of success, you’ll realize you’ve also kicked the habit of crying, “I suffer from Shiny New Object Syndrome!”
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Wednesday

You Can’t Sell Based on What People Say They Want



How many times have you heard people talk about sales copy and swear they can’t stand hyped up sales pages?
Problem is, it’s those very pages that convert the highest – so someone’s either lying or unaware that deep down, hype is what makes them eager to buy.

The word hype is often thought to be derogatory and false, but there’s a difference between hype and lies.
Hype can sell an idea and fire people up to buy – whereas lies only hurt you in the long run and turn people off forever.

So, the middle road is to offer a great deal
, make it worth their while and make them pleased with the end results. People may say they don’t purchase from hyped up sales copy, but statistics show that’s not true.

Most people are drawn to online sales copy because it represents a dream or a vision they have and they end up willing to take a chance on the product – if it’s presented properly.

Hype can be something or some way that you do things.
It’s either specifically a type of promotion or a way of promoting things with an exaggerated method. This is typical of what online entrepreneurs attempt to do when promoting products.

The thing to be careful about is that we’re not promoting blatant lies. It’s okay to grab an audience’s attention with bold and colourful prose as long as it doesn’t lead them to pay hard earned money for a product that’s not worth the time and effort that it took to write the hype.

People may say they don’t want to read through hype in a sales letter, but statistics show that most people buy based on information they received through the promotion – and sales letters in particular.

There are reams of information and research which show that consumers want to be coaxed into making good decisions by reading, listening to or viewing data that can make a difference in their future success, personal goals or in some way, transform them into the person they want to be.

Hype shouldn’t be about lies or misinformation, but should reflect the true value within the product you’re selling. Presenting it in a sales letter designed to attract and convince the audience to purchase is a tried and proven way to boost your sales and gain an audience you can depend on to purchase more from your site.

If in doubt, take a look at how the honest and successful online gurus promote their products. Chances are, you’ll find some sales copy which could be considered hype by some. 

Look at the 'value offered' and decide for yourself.



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Saturday

Field Some Experts to Boost Your Authority



Some people get so scared of sharing the spotlight that they insulate themselves from greatness. You feel like sharing the stage with a competitor makes you look weak, like you’re not the only person who knows everything about the niche topic.

When you bring in experts to boost your authority in your niche, you won’t lose customers, but gain them - because it’s establishing you as a viable force in your niche – someone who is rubbing elbows with other experts.

It also shows you’re expanding your knowledge of your particular topic. But more than anything, bringing in experts from other similar niches can bring in future sales conversions.

Think of it as introducing yourself and your product to a whole different audience and bringing them into the fold. Because that other expert’s audience will be looking at your shared content, too, and that will be their first discovery of you.

There are ways to make yourself attractive to other experts and get them to want to work with you. Offer gifts. It may sound like bribery, but other marketers are always looking for informative and valuable gifts in the form of free bonuses, free advertisement of their product, mentions on social media such as Facebook and Twitter and interviews or podcasts to promote their sites.

Establish your profile on social media sites and forums.
Set up pages and profiles and then post content that can be useful to other marketers in similar niches. There are free, downloadable apps that can help you with this type of venture.

Arrange online interviews. Nothing attracts an online audience like online interviews with marketers well established in the business. You both profit from the interview process because you’re reaching people you might not hear from otherwise.

Make sure you have fresh, sharable content. No one wants to partner with a dull and boring marketer whose content is out of date or poorly written. Make sure your content is informative and up to date so that others will want to share.

Offer to review their products. Marketers welcome reviews of their products and will often happily review yours in return. Only post a review of the product if you truly believe in it and like it. Otherwise, choose another product or marketer.

Follow and engage other experts. Make sure you follow other marketers who have products similar to yours on all social media sites. It takes some time and effort, but the payoff will be that these other marketers will get to know you – especially if you engage in conversations or remarks on their sites.

The payoff for fielding experts in your niche can be huge. Besides boosting your authority in a particular niche, you’ll also be reaching audiences you may never have reached without the added expertise.

In the beginning, it may be intimidating to approach another (especially well established) marketer, but as you begin to establish your own presence, you’ll find that you’re also being sought out. Make the most of every opportunity.

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Other - Really 'Helpful' PDF's can be found - HERE!

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